How to Link Instagram to TikTok

Multichannel posting on social media is a fantastic way to expand your reach, boost visibility across digital platforms, and optimize your content plan. But it can feel like a ton of work to craft individual posts unique to each platform and schedule them one by one. 

If you don’t have the time to do this, many social media channels are now making it possible to link your accounts to other platforms. With linked accounts, it means that if you post on TikTok, for example, you can automatically share the same content to Instagram. 

Cross-posting becomes as easy as a click of a button. Awesome, right?

Today’s blog will show you how to link and unlink your IG and TikTok. It will also share the benefits of linking them as well as management tips to help you get the best out of cross-platform posting.

The Benefits Of Linking Instagram To TikTok

In addition to convenience, these are some of the upsides of linking your TikTok and Instagram:

Keeps Content In-Sync

Whether you’re a business brand or content creator, it’s important to create a sense of consistency and cohesion across your social media platforms. 

Your audiences on both TikTok and Instagram should not have contrasting ideas of your brand personality and style. There also shouldn’t be one platform that gets more focus than the other (i.e.: has more regular posts). 

Consistency is important for building trust in your content and brand persona.

Cross-posting can help you maintain a standard and strong content tone and personality by allowing you to sync your content across platforms. 

Keep in mind though that syncing doesn’t mean you have to post the same stuff at the same time on both platforms. Consider which of your TikTok posts would suit your IG audience.

Allows For Easy Content Repurposing

With this TikTok linking feature, you don’t have to do the most just to share your videos on Instagram. Without the linking, you would have to download the videos from TikTok, resize them or trim them, and go through the entire posting process on Instagram. 

When they’re linked, however, it becomes easy to repurpose your TikTok videos. You can just select the option to automatically share to Instagram when you make a TikTok post.

Boosts Brand Awareness & Reach

Linking your TikTok and IG is a fantastic way to draw attention to your different accounts, too. You can attract users from IG to your TikTok and vice versa. 

It is an opportunity to reach audiences on each respective channel, grow your following, and boost brand awareness.

Gives You A Safety Buffer

Since the advent of social media, various popular platforms have come and gone. Remember MySpace? Well, TikTok has been facing difficulties and bans in various countries including the United States. 

In light of this, linking these two channels allows you to absorb your TikTok content and followers into Instagram. That way, if things get sticky, you’ve got a safety net where your TikTok supporters can still engage with your content.

Step-by-Step Guide For Linking Instagram To TikTok

Currently, you can’t link your IG to TikTok on the website version. You’ll have to download the mobile app. Once you’ve done this:

1. Open the app and log in to your account.
2. Click on ‘Profile’ in the bottom-right corner of your screen.
3. Select ‘Edit Profile’.
4. Scroll to the ‘Social’ segment and choose ‘Add Instagram’.
5. You will be redirected to the Instagram Login page. Here, you can log in to your IG account as usual. 
6. Instagram may ask you to permit the process. Click ‘Allow’.

Done! You’ll be directed to your TikTok profile page again. You should now see an Instagram icon next to the ‘Edit Profile’ button. Other users can click on this icon to open your Instagram profile.

How To Unlink Instagram From TikTok

1. Go to the ‘Edit Profile’ page as instructed above.
2. Scroll down to ‘Social’ and click on your Instagram handle.
3. Choose ‘Unlink’.

Linking TikTok To Your Instagram

Unfortunately, the link you create using this method only works for TikTok. So, you can only share posts automatically from TikTok to Instagram, not the other way around. 

The best you can do to make your TikTok account visible to your Instagram users is to add a link in your bio.

To do this:

1. Head to your IG profile.
2. Select ‘Edit Profile’.
3. Click on ‘Add Links’ and then ‘Add external link’. 
4. Copy and paste or type your TikTok URL.
5. Give it a title and click ‘Done’.

Your followers and other users will now be able to visit your TikTok from your profile.

How To Maximize Reach On Both Platforms

The most important thing to remember when hoping to use cross-posting to grow your account reach is that each platform is unique. Of course, there are similarities in functionality and content types. For example, Reels and TikTok videos have very similar styles and structures.

Audience is the primary distinction between the two platforms. TikTok generally has a younger age demographic. Just over 40% of TikTok users are 16 to 24 years old, and 50% are below 34. Instagram, on the other hand, has a mixed age demographic with a third of users between 25 and 34 years and 30% between 18 to 24 years.

Understanding these and other aspects of a platform’s audience (and your account-specific audience) will help you contextualize your content. It allows you to find the right angle for the same content piece on different channels. 

Tips For Cross-Platform Promotion

Here are some tips to help you master the skill of cross-platform promotion:

• Tailor your captions or messaging to each platform.
• Avoid posting the exact same things all the time.
• Remember the character limits and visual dimensions of each channel and customize your content suitably.
• Add platform-specific hashtags.
• Understand your audience on each site and post with them in mind.
• Analyze the performance of similar posts on different platforms to see what kind of content performs best on which app.

Conclusion

The internet today has become a vast ecosystem, with networks that wind together, branch out, and reconnect again. And that is the point… No single account on any digital space can exist in isolation. Everything is connected! 

Linking your social media accounts and cross-posting help you take advantage of this ecosystem and diversify your digital presence for better reach, awareness, and engagement.