Increase your Organic Reach on Instagram with Engagement Groups
Growing on Instagram is hard. The addition of Reels has made it easier to go viral but harder for normal content to reach a big audience. Combine that with ever-changing algorithms, and you’ve got what feels like an impossible situation.
Recently, there’s been stirrings of a new kind of Instagram growth: Instagram engagement groups.
With these organized engagement groups, you can increase your organic growth and your chances of being discovered. Read on to learn everything you need to know to leverage Instagram groups to your advantage.
What Are Instagram Engagement Groups?
Engagement groups are groups on Instagram or other social platforms that form around one goal: Engagement. These groups exchange posts and story engagement for engagement in return.
There are a variety of groups, with some that focus on only liking content, others that only comment, and those that do both.
There are also engagement groups that are Instagram Story or video-specific.
The Benefits Of Joining Instagram Groups
While Instagram engagement groups are relatively new, there are a few definite benefits to organizing engagement.
Increased Engagement
Whether you are getting only likes, comments, or both, you’ll see a big spike in engagement. This is especially true in the first hour. The organizers of the group will give users a specific time to post, which means the content will have a ton of reactions in the first hour.
Guaranteed Engagement
Posting a photo, video, or Story after working on it for hours, only to have almost zero engagement is disheartening. It’s also not great for your growth.
With Instagram groups, you’re guaranteed a baseline amount of engagement. It removes some of the worries of the posting process and guarantees some appreciation for the work you put in.
More Exposure
Instagram promotes content that does well. The more engagement the content has, whether good or bad, the more it’ll be boosted and recommended on the Instagram Explore page. Hashtags just aren’t enough anymore.
Luckily, group engagement increases exposure and helps people find and follow your account.
Another benefit of more exposure is the chance to go viral. One viral video can change your life, but for the content to go viral, Instagram needs to see the spike in engagement and recommend the post to people who want to see it.
Instagram groups alone won’t make you go viral. But the increased exposure, which puts you front and center with users who could love your content, does.
How To Join Instagram Engagement Groups
Unfortunately, because Instagram engagement groups are relatively new (to the public eye) and a little secretive, finding one can be a little difficult. It’s not impossible, however, and these are the steps we found to be the most effective for finding them.
Old Fashioned Networking
The quickest and most readily available way to find these engagement groups is to network on Instagram.
First, find an account similar to yours. Look for accounts that are in the same niche, with the same amount of followers, but with much higher engagement. Then strike up a conversation.
Ask them if they are part of engagement groups. If they say yes, ask them to introduce you. Most of these groups are free, but some do charge a small fee.
As always, be very careful when sending money on Instagram to avoid scammers.
The same rules apply to Telegram. Filter through the Telegram Round Groups for Instagram engagement groups and get involved.
Do A Google Search
Your next option is a Google search. This option will give you a quicker search window but the broadness of the results can make it hard to find a group in your niche.
Just search for Instagram engagement groups and any related terms, and check out the results. Again, be wary of groups that require money or send weird links.
You can also use forums like Reddit to search for Instagram engagement groups. TikTik also has a bunch of hashtags dedicated to finding Instagram groups or, as they call them, Instagram pods.
Rules & Guidelines for Instagram Groups
Here are a few rules to follow when joining Instagram groups.
- Be Cautious: Whether it be payments, links, or personal information, be careful with what you share on the internet. While there are engagement groups that charge money ($5 to $20), avoid ones that charge ridiculous amounts. Also, use payment apps like CashApp to protect your information.
- Explore A Variety Of Groups: Don’t put all your eggs in one basket or settle for the first group you find. You can join a few engagement groups and test them to find the ones you like the most. Trial and error is your best friend.
- Selective Engagement: To grow and become someone worth brand deals, you’ll need quality content and engagement. Don’t engage with spam accounts or accounts that steal content.
- Create Genuine Engagement: Don’t settle for a few emojis when commenting. Write a longer message and make sure it’s specific to the post.
Tips for Making the Most of Instagram Groups
To make the most of your time on your Instagram group, follow these three simple rules.
- Be friendly: If you’re engaging with people in your niche, it’s a good idea to make lasting connections. Be friendly, post thoughtful comments, and make an effort to improve their content. They’ll likely return the favor.
- Follow The Rules: Every group has a specific set of rules that they send to all new members. Follow the rules to stay in the group but also to maintain a good relationship with the other members.
- Increase Initial Engagement: As soon as you’ve posted, send the content to the group. Your goal should be maximum engagement in the first 15 to 60 minutes.
Conclusion
Growing on Instagram requires innovation that matches modern demands. One way to do this is with Instagram engagement groups. Users can increase and guarantee engagement while building close connections to other content creators in their niche.
Follow the above guide to make the most of your time with engagement groups. And to further grow your Instagram and up your game, check out ShoppableSocial today.
